What we do

Data and targetingCampaigns and engagementSDR and BDR teamsPipeline and revenue recoveryThe Crossover Engine

How we report

How we reportWhat counts as a leadWhy we count this wayQuestions we get asked

Guides

All guidesWhy a list decaysRevenue sitting in your CRM

Company

Contact
Free pipeline audit

We generate B2B leads and report what actually happened.

Verified contact data, campaigns and account-based marketing, full-time SDR and BDR teams, and recovery work on the pipeline you already have. We cover any stage of the funnel, from a cold record to a qualified conversation to a meeting that was actually held, and we count what happened instead of estimating it.

0Of sourced companies clear every check
1 : 1Rep teams per client, never shared
0Estimated numbers on any report we send
What we do

Four things, and the package that runs all four.

Some clients buy data and run everything themselves. Some want a rep team. A few arrive convinced they need more leads and leave with a list of deals already in their CRM that were worth more.

01

Data and targeting

Verified decision-makers, the ICP work that decides who belongs on the list, and named account sets for ABM. If we cannot confirm a field you get the gap instead of a guess.

37,641 of 939,589 companies cleared every check. Those are the ones we sell.Read more
02

Campaigns and engagement

Email and ABM campaigns, plus managed sending domains we buy, warm and maintain for you, landing pages included. This is where an MQL comes from: a real person engaging with your content.

Engagement is counted per human, never per click event.Read more
03

SDR and BDR teams

Full-time outsourced reps, domestic or international, working your account and nobody else's. They qualify, they set appointments, and the call logs are timestamped and readable.

We report meetings that were held, not meetings that were booked.Read more
04

Pipeline and revenue recovery

Most companies are sitting on more revenue than they think. We audit the CRM and the active pipeline, find the deals that stalled for fixable reasons, and work them back into motion.

The audit costs nothing and you keep the findings either way.Read more
The Crossover Engine

All four, wired together, $5,000

Targeting, campaigns, a rep team and the pipeline work running as one system, with a single report across the whole funnel. Most clients arrive having bought one of these four from one vendor and another from somebody else, and nobody can tell them where the drop-off actually is.

See what is in it
Where we work

We have sourced these six.

This is what we have actually built lists in, not a list of markets we would be willing to try. If your vertical is not here, say so and we will tell you honestly whether we have done it before.

InsuranceManufacturingCybersecurityBusiness process outsourcingERP and softwareSEO and marketing servicesTelecom and UCaaS · earlier work
How we report

The numbers we publish are the smaller ones.

One example from each part of the business. Each has a longer version if you want to check the reasoning.

Data

About 4% of what we find is good enough to sell

939,589
528,152
79,172
37,641

Every company we have processed to date, and what was left after each stage.

See the full cascade
Engagement

One email, 47 clicks, two humans

A corporate scanner opened a message, followed every link in it, and did it again each time the mail was touched. Two of those clicks were a person, so we reported two. Every engagement number you get from us has been through that filter.

How engagement is counted
SDR

Held, not booked

A booked meeting is a calendar invite. A held meeting is one where both people showed up. The second number is always lower, sometimes by half, and it is the one that goes on your report.

What we count
Pipeline

Sometimes the audit says you do not need us

More than once we have gone through a client's CRM and found the problem was not lead volume, it was forty stalled deals nobody had touched in a quarter. We said so, and the first engagement was recovery work rather than new data.

How the audit works
Why we count this way

We bought the bad version first.

Before this company existed we were the customer. We bought leads for about a year, spent roughly fifty thousand dollars doing it, and closed nothing.

For most of that year we thought it was working, because the reports came back with healthy open rates. Opens look healthy when scanners open everything.

Sample recordClient fields masked
SectorIndustrial distribution
Headcount118
RoleVP Operations
NameD
MailboxConfirmed
Direct line+1
StageSQL, qualified on a call
StatusCleared for outreach
CLEARED
Questions

Mostly from people who have paid for this before.

Why are your numbers lower than my last vendor's?

Because theirs counted opens and raw clicks. Ours count people. If you put the two reports side by side, the gap you are looking at is mostly scanners. This is the most common question we get and it is usually the last one.

Can I see the data before I pay for it?

Yes. We send a sample from the current book in your vertical. Run it through whatever checker you trust. We would rather you test it than take our word for the accuracy.

Do I have to buy the whole thing?

No. Plenty of clients take data only and run their own outbound. Others use us for the reps or the pipeline work and never touch the data side. Start with the audit and take whichever part is actually missing.

Free pipeline audit

We will look at what you are running now.

The data you are buying, the campaigns going out, what your reps are doing and what the CRM says happened to all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it. We would rather tell you your current setup is fine than sell you something on top of it.