What survives our checks, what we throw away, and the eight rules that decide it.
This is every company we have processed since we started, not a quarter and not a sample. Each stage removes more than the one before it. We publish the whole shape rather than the number at the end, because the number at the end means nothing without the three above it.
About four percent survives. The rest is the part that gets sold to you as a list.
A scanner opened that email, followed every link in it, and did it again each time the message was touched. Two of those clicks were a person. We reported two.
We do not publish how the filter tells them apart. The moment that is public it stops working, and then everyone's numbers are wrong again. What we will tell you is which of the two numbers ends up on your report, every time.
A booked meeting is a calendar invite. A held meeting is one where both people showed up and talked. The second number is always lower, sometimes by half, and it is the one that goes on your report.
If you have been handed a dashboard full of booked meetings before, you already know why the distinction matters. It is the easiest number in this industry to inflate and nobody checks it until renewal.
The same discipline runs through the rest of it. A recovered deal counts when it moves stage, not when a rep logs a call about it. An SQL counts when it meets the definition we agreed with you in writing, not when the quarter is looking thin.
None of this makes our numbers look better. It makes them smaller and correct, which is a harder thing to sell and the only thing worth buying.
These are the ones we get asked to bend, usually near the end of a quarter.
Opens are not intent, at any threshold.
An open is usually a scanner doing its job. It will never appear on your report as interest, and we will not bill against it.Distinct human clicks, never raw clicks.
One person clicking twice is one person. A scanner clicking nine times is zero.No data means no line. We never invent a value.
A blank cell in your file is a blank cell in ours. Nothing is filled in by a model to make the export look complete.Never infer seniority. No title means excluded.
If we cannot see what someone actually does, they do not go in your list as a director.Measured beats theoretical. Underclaim always.
If we can either estimate a number or count it, we count it, and the counted number is the one you get.The system tells you when it is wrong, not only when it is working.
If a batch is bad, a campaign stalls, or a number moves for a reason that is not real performance, you hear it from us first.Suppressed contacts are stopped, never deleted.
Somebody who asked not to be contacted stays on record as suppressed, so they cannot be re-added by the next import.Your domain never sends cold mail. Ours does.
We buy, warm and maintain the sending domains, so bounces, complaints and blocks land on our infrastructure rather than your brand.They are not principles we arrived at. Each one is a response to something we found in a file we had already paid for.
The data you are buying, the campaigns going out, what your reps are doing and what the CRM says happened to all of it. You get the findings in writing and you keep them whether or not you work with us. There is a quote at the end and no obligation to take it. We would rather tell you your current setup is fine than sell you something on top of it.